E-commerce platform Category leader
BigCommerce
Ecommerce platform for B2C and B2B brands, from small to enterprise
Key features
- Built-in checkout
- Product catalog
- App marketplace
- Multi-channel selling
Our picks · 6 tools reviewed
Best E-commerce platform software for 2026
Hosted or self-hosted software for building an online store, taking orders and processing payments. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
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Shopify
Category leader
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|---|---|---|---|---|---|---|
| Pricing | $29/mo (billed annually) | $29/mo (billed yearly) | Free | Free plan $15/mo | Free plan $25/mo | Free plan $29/mo |
| Best for | Small to enterprise B2C and B2B merchants that want a hosted platform with built-in multichannel selling and developer access to code and APIs. | — | — | Solo creators and small channels selling merch, digital goods and memberships to their audience. | — | Developer-led teams building custom B2B or B2C storefronts who want to own the code. |
| Team size | 2–500+ people | 1–500+ people | 1–500+ people | 1–50 people | 1–50 people | 2–500+ people |
| Hosted storefront | Not listed | Yes | Not listed | Not listed | Not listed | Not listed |
| Built-in checkout | Yes | Yes | Not listed | Not listed | Not listed | Not listed |
| Product catalog | Yes | Not listed | Not listed | Not listed | Not listed | Yes |
| App marketplace | Yes | Yes | Yes | Not listed | Not listed | Not listed |
| Multi-channel selling | Yes | Yes | Not listed | Yes | Not listed | Yes |
| Digital products | Not listed | Not listed | Not listed | Yes | Not listed | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known E-commerce platform tools: the ones most buyers shortlist.
E-commerce platform Category leader
Shopify
All-in-one platform for selling online, in person and on social channels
Key features
- Hosted storefront
- Built-in checkout
- App marketplace
- Multi-channel selling
E-commerce platform Category leader
WooCommerce
Open-source ecommerce plugin for WordPress
Key features
- App marketplace
Rising picks
Newer tools with real traction and a clear difference from the leaders.
E-commerce platform Rising
Fourthwall
Shop builder for creators selling merch, digital goods and memberships
Key features
- Multi-channel selling
- Digital products
E-commerce platform Rising
Genstore
AI-driven store builder for creating and running online stores
E-commerce platform Rising
Medusa
Open-source commerce platform for developers, with managed cloud hosting
Key features
- Product catalog
- Multi-channel selling