Best Feature flags & experimentation software for 2026

Turns product features on or off for chosen users without redeploying, and tests variations. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.

Feature LaunchDarkly Category leader Optimizely Feature Experimentation Category leader Statsig Category leader DevCycle Rising Reflag Rising
PricingFree plan
$10/service connection/mo
Contact salesFree plan
$150/mo
Free plan
$500/mo
Free plan
$100/mo
Best for—————
Team size—————
Percentage rollouts YesYesYesYesYes
User targeting rules YesYesYesNot listedNot listed
Kill switch YesYesYesNot listedNot listed
Multi-language SDKs YesYesYesYesNot listed
A/B experiments YesYesYesYesNot listed
Per-environment flags YesNot listedYesYesYes
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The best-known feature flags & experimentation tools: the ones most buyers shortlist.

Feature flags & experimentation Category leader

LaunchDarkly

Free plan· $10/service connection/mo

Feature flags and experimentation for shipping and testing in production

Key features

  • Percentage rollouts
  • User targeting rules
  • Kill switch
  • Multi-language SDKs
  • A/B experiments
  • Per-environment flags

Feature flags & experimentation Category leader

Optimizely Feature Experimentation

Contact sales

Feature flags and experiments across backend, mobile and edge

Key features

  • Percentage rollouts
  • User targeting rules
  • Kill switch
  • Multi-language SDKs
  • A/B experiments

Feature flags & experimentation Category leader

Statsig

Free plan· $150/mo

Feature flags, experiments and analytics in one platform

Key features

  • Percentage rollouts
  • User targeting rules
  • Kill switch
  • Multi-language SDKs
  • A/B experiments
  • Per-environment flags

Newer tools with real traction and a clear difference from the leaders.

Feature flags & experimentation Rising

DevCycle

Free plan· $500/mo

Feature flags with edge delivery and OpenFeature support

Key features

  • Percentage rollouts
  • Multi-language SDKs
  • A/B experiments
  • Per-environment flags

Feature flags & experimentation Rising

Reflag

Free plan· $100/mo

TypeScript feature flags that clean up after themselves

Key features

  • Percentage rollouts
  • Per-environment flags

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