Email marketing Category leader

Brevo

Email, SMS and CRM platform with a free plan and transactional email

Visit Brevo

Brevo combines email marketing, automation, landing pages, signup forms and a built-in CRM with transactional email and SMS. Its pricing page lists A/B testing, send-time optimization, dynamic content, spam testing and a dedicated IP option. A free plan allows 300 emails per day.

  • Drag-and-drop email editor (not listed)
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics
  • Deliverability tools (not listed)

Also includes

  • A/B testing
  • Signup forms
  • Landing pages
  • Send-time optimization
  • Dynamic content
  • Double opt-in
  • Ecommerce integration
  • Abandoned cart emails
  • Transactional email
  • Dedicated IP
  • AI content writing
  • Spam test
  • Multi-user access
  • Email preview
  • Built-in CRM

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Email marketing Rising

Kit

Free plan· $33/month 1–50 people

Email marketing for creators, formerly ConvertKit

Key features

  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics

Email marketing

Loops

Free plan· $49/mo (free up to 1,000 contacts) 1–50 people

Email for SaaS: product, marketing and transactional

Key features

  • Drag-and-drop email editor
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics
  • Deliverability tools

Email marketing Category leader

Mailchimp

Free plan· $13/month 1–500 people

Email marketing and automation platform with a free plan

Key features

  • Drag-and-drop email editor
  • Email templates
  • List segmentation
  • Automated emails
  • Campaign analytics