Semrush alternatives

Other SEO software tools to consider instead of Semrush. Key features and starting prices come from each vendor's own site.

Feature	Semrush Category leader	Ahrefs Category leader	SE Ranking Category leader	Peec AI Rising	Rankability Rising	Rankscale Rising
Pricing	Free plan $117.33/mo	Free plan $29/mo	$103.20/mo	Paid	$97/month	$17/mo
Best for	Small and mid-size marketing teams that need keyword, audit and competitor data in one subscription.	In-house SEOs and small agencies that rely on backlink and competitor research.	Small agencies and freelancers that manage several client sites and send branded reports.	Marketing teams and agencies that need to monitor how often AI answer engines mention their brand versus competitors	Content-led agencies and small marketing teams that produce optimized articles for multiple clients.	Marketing teams and agencies that need to monitor brand visibility in AI search answers.
Team size	1–500+ people	1–500+ people	1–500 people	2–500+ people	1–500 people	2–500+ people
Keyword research	Yes	Yes	Yes	Not listed	Yes	Not listed
Site audit	Yes	Yes	Yes	Not listed	Not listed	Not listed
Rank tracking	Yes	Yes	Yes	Not listed	Yes	Not listed
Backlink analysis	Yes	Yes	Yes	Not listed	Not listed	Not listed
Competitor analysis	Yes	Yes	Yes	Not listed	Not listed	Yes
Content optimization	Not listed	Not listed	Yes	Not listed	Yes	Not listed
Visit	Visit	Visit	Visit	Visit	Visit	Visit