Web analytics Category leader
Google Analytics
Free website and app analytics from Google
Umami is an open-source, cookie-free analytics product that tracks channels, referrers, UTM campaigns, events, funnels and attribution. It is available as a hosted cloud service with a free Hobby plan or self-hosted, and has a read-only MCP server.
Key Web analytics features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view (not listed)
- Custom event tracking
- Campaign tracking
Also includes
- Heatmaps
- Session recordings
- Data export and API
- Self-hosting
- Multi-site management
- Attribution modeling
- Funnel reports
- Open-source code
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Web analytics Rising
Litlyx
Web analytics with an AI assistant
Key features
- Goal and conversion tracking
- Custom event tracking
Web analytics Category leader
Matomo
Open-source web analytics, cloud or self-hosted
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view