Landing page software Category leader

Unbounce

Landing page builder with A/B testing and AI traffic routing

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Unbounce is a landing page builder with a drag-and-drop editor, templates, popups and sticky bars, and A/B testing. Its Smart Traffic feature routes each visitor to the page variant most likely to convert. Plans start with a 14-day free trial.

  • Drag-and-drop page builder
  • Landing page templates
  • A/B testing
  • Form and popup builder
  • Conversion analytics
  • Multi-step funnels (not listed)

Also includes

  • Dynamic text replacement
  • Email integration
  • Code injection
  • AI copy generation
  • Smart traffic
  • Zapier integration

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Landing page software Category leader

ClickFunnels

$97/mo 1–500 people

Build sales funnels, stores, email and courses in one platform

Key features

  • Drag-and-drop page builder
  • Landing page templates
  • A/B testing
  • Conversion analytics
  • Multi-step funnels

Landing page software Category leader

Instapage

$79/mo 51–500+ people

Landing page platform for ad campaigns with heatmaps and experiments

Key features

  • Drag-and-drop page builder
  • A/B testing
  • Form and popup builder
  • Conversion analytics

Landing page software Category leader

Leadpages

$29/mo 1–50 people

Landing page and lead-capture builder for small businesses

Key features

  • Landing page templates
  • A/B testing
  • Conversion analytics