Landing page software Category leader
ClickFunnels
Build sales funnels, stores, email and courses in one platform
Key features
- Drag-and-drop page builder
- Landing page templates
- A/B testing
- Conversion analytics
- Multi-step funnels
Our picks · 5 tools reviewed
Best Landing page software software for 2026
Builds standalone web pages and multi-step funnels that convert visitors into leads or customers. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
| Feature |
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|---|---|---|---|---|---|
| Pricing | $97/mo | $79/mo | $29/mo | $29/mo | Free plan $99/mo |
| Best for | Solo coaches and small online-offer businesses that want funnels, checkout and courses on one platform instead of separate tools. | Mid-size marketing teams and agencies running many paid-ad landing pages that need personalization. | Solo owners and small teams that need quick lead-capture pages with a low entry price. | Small and mid-size marketing teams running paid-ad campaigns that need A/B testing without developers. | Shopify brands with a small growth team that test product landing pages without developers. |
| Team size | 1–500 people | 51–500+ people | 1–50 people | 2–500 people | 2–500 people |
| Drag-and-drop page builder | Yes | Yes | Not listed | Yes | Not listed |
| Landing page templates | Yes | Not listed | Yes | Yes | Not listed |
| A/B testing | Yes | Yes | Yes | Yes | Yes |
| Form and popup builder | Not listed | Yes | Not listed | Yes | Not listed |
| Conversion analytics | Yes | Yes | Yes | Yes | Yes |
| Multi-step funnels | Yes | Not listed | Not listed | Not listed | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known landing page software tools: the ones most buyers shortlist.
Landing page software Category leader
Instapage
Landing page platform for ad campaigns with heatmaps and experiments
Key features
- Drag-and-drop page builder
- A/B testing
- Form and popup builder
- Conversion analytics
Landing page software Category leader
Leadpages
Landing page and lead-capture builder for small businesses
Key features
- Landing page templates
- A/B testing
- Conversion analytics
Landing page software Category leader
Unbounce
Landing page builder with A/B testing and AI traffic routing
Key features
- Drag-and-drop page builder
- Landing page templates
- A/B testing
- Form and popup builder
- Conversion analytics
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Landing page software Rising
Replo
AI page builder for Shopify stores and ecommerce landing pages
Key features
- A/B testing
- Conversion analytics