Google Analytics vs Matomo
Both are web analytics tools. Here's how their key features, pricing and fit line up, from each vendor's own site.
| Feature |
|
|
|---|---|---|
| Pricing | Free | Free plan |
| Best for | — | — |
| Team size | 1–500+ people | 2–500+ people |
| Traffic source reporting | Not listed | Yes |
| Goal and conversion tracking | Not listed | Yes |
| Cookie-free tracking | Not listed | Yes |
| Real-time view | Not listed | Yes |
| Custom event tracking | Not listed | Not listed |
| Campaign tracking | Not listed | Not listed |
| Visit | Visit | Visit |
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More Google Analytics alternatives · More Matomo alternatives