Web analytics Category leader
Google Analytics
Free website and app analytics from Google
Matomo alternatives
Other web analytics tools to consider instead of Matomo. Key features and starting prices come from each vendor's own site.
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Plausible Analytics
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| Pricing | Free plan | Free | €10,49/mo | $13/mo | Free plan $20/mo | $9/month (Starter, up to 10k pageviews) |
| Best for | — | — | — | — | — | Small sites and blogs under about 100k monthly pageviews that want simple, cookie-free analytics without consent banners and don't need session recordings or heatmaps |
| Team size | 2–500+ people | 1–500+ people | 1–500 people | 1–500 people | 1–500+ people | 1–500 people |
| Traffic source reporting | Yes | Not listed | Not listed | Yes | Yes | Yes |
| Goal and conversion tracking | Yes | Not listed | Yes | Yes | Yes | Yes |
| Cookie-free tracking | Yes | Not listed | Not listed | Yes | Yes | Yes |
| Real-time view | Yes | Not listed | Not listed | Yes | Not listed | Yes |
| Custom event tracking | Not listed | Not listed | Yes | Yes | Yes | Yes |
| Campaign tracking | Not listed | Not listed | Not listed | Yes | Yes | Yes |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Head to head
The alternatives
Web analytics Rising
Litlyx
Web analytics with an AI assistant
Key features
- Goal and conversion tracking
- Custom event tracking
Web analytics Rising
Rybbit
Open-source, cookieless web and product analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
- Custom event tracking
- Campaign tracking
Web analytics Rising
Umami
Open-source, cookie-free website analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Custom event tracking
- Campaign tracking
Web analytics
Plausible Analytics
Simple, privacy-friendly website analytics
Key features
- Traffic source reporting
- Goal and conversion tracking
- Cookie-free tracking
- Real-time view
- Custom event tracking
- Campaign tracking