Marketing attribution Category leader

Hyros

Ad tracking and attribution that feeds sales data back to ad platforms

Visit Hyros

Hyros tracks ad-driven sales and splits credit across first touch, assists and last touch. It sends sales data back to Meta and Google to improve ad targeting.

  • Multi-touch attribution
  • Ad platform connectors (not listed)
  • Cross-channel dashboard (not listed)
  • CRM revenue matching (not listed)
  • UTM tracking (not listed)
  • ROAS and CAC reporting (not listed)

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Marketing attribution Rising

Cometly

Contact sales 2–500 people

AI marketing attribution for B2B SaaS companies

Key features

  • Multi-touch attribution
  • Ad platform connectors
  • CRM revenue matching
  • ROAS and CAC reporting

Marketing attribution Rising

Fairing

Free plan· 49/month 2–500 people

Attribution surveys that ask customers how they found you

Marketing attribution Category leader

Ruler Analytics

$400/mo 2–500 people

Marketing measurement and multi-touch attribution

Key features

  • Multi-touch attribution
  • CRM revenue matching
  • UTM tracking