Marketing attribution Category leader

Ruler Analytics

Marketing measurement and multi-touch attribution

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Ruler Analytics tracks form fills, calls, live chats and offline conversions, then ties them to CRM revenue to show which marketing sources generate sales. It also offers marketing mix modelling and an AI analyst agent.

  • Multi-touch attribution
  • Ad platform connectors (not listed)
  • Cross-channel dashboard (not listed)
  • CRM revenue matching
  • UTM tracking
  • ROAS and CAC reporting (not listed)

Also includes

  • Offline conversion import
  • Data warehouse export
  • Customer journey view
  • Call tracking
  • Looker Studio connector

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Marketing attribution Rising

Cometly

Contact sales 2–500 people

AI marketing attribution for B2B SaaS companies

Key features

  • Multi-touch attribution
  • Ad platform connectors
  • CRM revenue matching
  • ROAS and CAC reporting

Marketing attribution Rising

Fairing

Free plan· 49/month 2–500 people

Attribution surveys that ask customers how they found you

Marketing attribution Category leader

Hyros

Contact sales 2–500 people

Ad tracking and attribution that feeds sales data back to ad platforms

Key features

  • Multi-touch attribution