Product analytics Rising

Mitzu

Warehouse-native product analytics you can query in plain language

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Mitzu runs product analytics directly on your data warehouse instead of copying events into its own store. It offers funnels, retention, segmentation, journeys and anomaly alerts, with a Slack bot and MCP server for asking questions.

  • Event tracking (not listed)
  • Funnel analysis
  • Retention and cohorts
  • Session replay (not listed)
  • Autocapture (not listed)
  • Behavioral segmentation

Also includes

  • User path analysis
  • Data warehouse sync
  • Metric alerts
  • Account-level analytics
  • Natural language queries

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Product analytics Category leader

Amplitude

Free plan 2–500+ people

Product analytics with replay, experiments and guides in one platform

Key features

  • Event tracking
  • Funnel analysis
  • Retention and cohorts
  • Session replay
  • Autocapture
  • Behavioral segmentation

Product analytics Category leader

Mixpanel

Free plan· $100/mo 2–500+ people

Event-based product analytics with funnels, retention and session replay

Key features

  • Event tracking
  • Funnel analysis
  • Retention and cohorts
  • Session replay
  • Autocapture
  • Behavioral segmentation

Product analytics Rising

OpenPanel

$2.50/mo 1–50 people

Open-source product and web analytics, self-hostable or cloud

Key features

  • Event tracking
  • Funnel analysis
  • Retention and cohorts
  • Session replay