Product analytics Category leader

Mixpanel

Event-based product analytics with funnels, retention and session replay

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Mixpanel is an event-based product analytics tool with funnels, retention, flows, session replay and experiments. The free plan includes unlimited seats and 1M events per month; the Growth plan is priced by event volume.

  • Event tracking
  • Funnel analysis
  • Retention and cohorts
  • Session replay
  • Autocapture
  • Behavioral segmentation

Also includes

  • User path analysis
  • Feature flags and experiments
  • Data warehouse sync
  • Metric alerts
  • Mobile SDKs
  • Event governance
  • Privacy and consent controls
  • Heatmaps
  • Account-level analytics
  • Customer data platform integrations

From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.

Product analytics Category leader

Amplitude

Free plan 2–500+ people

Product analytics with replay, experiments and guides in one platform

Key features

  • Event tracking
  • Funnel analysis
  • Retention and cohorts
  • Session replay
  • Autocapture
  • Behavioral segmentation

Product analytics Rising

Mitzu

$149/mo 51–500+ people

Warehouse-native product analytics you can query in plain language

Key features

  • Funnel analysis
  • Retention and cohorts
  • Behavioral segmentation

Product analytics Rising

OpenPanel

$2.50/mo 1–50 people

Open-source product and web analytics, self-hostable or cloud

Key features

  • Event tracking
  • Funnel analysis
  • Retention and cohorts
  • Session replay