Marketing automation Category leader
ActiveCampaign
Email and multi-channel marketing automation with built-in CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- CRM integration
Marketing automation Category leader
Salesforce Account Engagement
B2B marketing automation built on the Salesforce platform
Visit Salesforce Account EngagementAccount Engagement (formerly Pardot) is Salesforce's rules-based B2B marketing automation product. It covers lead nurturing and scoring, landing pages, forms and campaign reporting, and runs on the same data as Salesforce CRM.
Key Marketing automation features
- Visual workflow builder (not listed)
- Lead scoring
- Behavioral triggers (not listed)
- Contact segmentation
- CRM integration
- Multi-channel campaigns
Also includes
- Landing pages
- Forms
- Campaign ROI reporting
- Account-based marketing
- Sales alerts
- Predictive scoring
From the vendor's own site. Not yet verified by SoftScout. A missing item may just mean we haven't confirmed it.
Marketing automation Rising
Bento
Email marketing, automation and transactional email in one place
Key features
- Visual workflow builder
- Behavioral triggers
- Contact segmentation
Marketing automation Category leader
HubSpot Marketing Hub
Marketing automation built on HubSpot's CRM
Key features
- Visual workflow builder
- Lead scoring
- Behavioral triggers
- Contact segmentation
- CRM integration
- Multi-channel campaigns