Product analytics Category leader
Amplitude
Product analytics with replay, experiments and guides in one platform
Key features
- Event tracking
- Funnel analysis
- Retention and cohorts
- Session replay
- Autocapture
- Behavioral segmentation
Our picks · 6 tools reviewed
Best Product analytics software for 2026
Tracks how users behave inside a web or mobile product to improve features and retention. Below: the names buyers expect to see, the newer tools gaining ground, and how their key features and prices compare. How we pick; nobody pays for a place here.
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PostHog
Category leader
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|---|---|---|---|---|---|---|
| Pricing | Free plan | Free plan $100/mo | Contact sales | Free plan Free up to 1M events/month; then usage-based, no monthly minimum | $149/mo | $2.50/mo |
| Best for | — | — | — | Engineering-led product teams of 5 to 200 that want analytics, replay and experiments in one tool, with usage-based pricing and no seat fees. | Data teams at mid-size software companies that already keep product events in Snowflake or BigQuery and don't want to copy them elsewhere. | Small SaaS teams that want Mixpanel-style funnels and retention with the option to self-host for data ownership. |
| Team size | 2–500+ people | 2–500+ people | 51–500+ people | 1–500 people | 51–500+ people | 1–50 people |
| Event tracking | Yes | Yes | Yes | Yes | Not listed | Yes |
| Funnel analysis | Yes | Yes | Not listed | Yes | Yes | Yes |
| Retention and cohorts | Yes | Yes | Not listed | Yes | Yes | Yes |
| Session replay | Yes | Yes | Yes | Yes | Not listed | Yes |
| Autocapture | Yes | Yes | Not listed | Yes | Not listed | Not listed |
| Behavioral segmentation | Yes | Yes | Not listed | Yes | Yes | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Category leaders
The best-known product analytics tools: the ones most buyers shortlist.
Product analytics Category leader
Mixpanel
Event-based product analytics with funnels, retention and session replay
Key features
- Event tracking
- Funnel analysis
- Retention and cohorts
- Session replay
- Autocapture
- Behavioral segmentation
Product analytics Category leader
Pendo
Product analytics, in-app guides, surveys and session replay
Key features
- Event tracking
- Session replay
Product analytics Category leader
PostHog
Product analytics, session replay and feature flags
Key features
- Event tracking
- Funnel analysis
- Retention and cohorts
- Session replay
- Autocapture
- Behavioral segmentation
Rising picks
Newer tools with real traction and a clear difference from the leaders.
Product analytics Rising
Mitzu
Warehouse-native product analytics you can query in plain language
Key features
- Funnel analysis
- Retention and cohorts
- Behavioral segmentation
Product analytics Rising
OpenPanel
Open-source product and web analytics, self-hostable or cloud
Key features
- Event tracking
- Funnel analysis
- Retention and cohorts
- Session replay