HubSpot alternatives

Other CRM tools to consider instead of HubSpot. Key features and starting prices come from each vendor's own site.

Feature HubSpot Category leader Pipedrive Category leader Salesforce Sales Cloud Category leader Twenty Rising Attio folk
PricingFree plan
$7/seat/month billed annually ($20 monthly)
$14.90/user/moFree plan
$25/user/mo
$9/user/moFree plan
$35/user/month billed annually
$24/member/month billed annually
Best forB2B companies of 10-500 people that want sales and marketing on one CRM and can budget for per-seat tier upgrades———Seed-to-Series-B startup sales teams of 5-50 reps that need to model their own objects and pipelines instead of fitting a rigid CRMAgencies and small teams under 20 people running relationship-driven outreach from Gmail, Outlook and LinkedIn, without a full sales suite
Team size1–500+ people1–500 people2–500+ people2–500+ people1–500 people1–50 people
Deal pipeline YesYesNot listedNot listedYesYes
Contact and company records YesNot listedYesYesYesYes
Email integration YesYesYesYesYesYes
Workflow automation YesYesYesYesYesNot listed
Sales reporting YesNot listedYesYesYesYes
Mobile app YesNot listedNot listedNot listedYesYes
VisitVisit Visit Visit Visit Visit Visit

CRM Category leader

Pipedrive

$14.90/user/mo 1–500 people

Pipeline-focused sales CRM for small and growing sales teams

Key features

  • Deal pipeline
  • Email integration
  • Workflow automation

CRM Category leader

Salesforce Sales Cloud

Free plan· $25/user/mo 2–500+ people

CRM for sales teams, from small business suites to enterprise editions

Key features

  • Contact and company records
  • Email integration
  • Workflow automation
  • Sales reporting

CRM Rising

Twenty

$9/user/mo 2–500+ people

Open-source CRM you can customize and self-host

Key features

  • Contact and company records
  • Email integration
  • Workflow automation
  • Sales reporting

CRM

Attio

Free plan· $35/user/month billed annually 1–500 people

Customizable CRM built around your own data model

Key features

  • Deal pipeline
  • Contact and company records
  • Email integration
  • Workflow automation
  • Sales reporting
  • Mobile app

CRM

folk

$24/member/month billed annually 1–50 people

Lightweight CRM for managing relationships and outreach

Key features

  • Deal pipeline
  • Contact and company records
  • Email integration
  • Sales reporting
  • Mobile app