Marketing attribution Category leader
Hyros
Ad tracking and attribution that feeds sales data back to ad platforms
Key features
- Multi-touch attribution
Ruler Analytics alternatives
Other marketing attribution tools to consider instead of Ruler Analytics. Key features and starting prices come from each vendor's own site.
| Feature |
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|---|---|---|---|---|---|---|
| Pricing | $400/mo | Contact sales | Free plan $219/mo | Contact sales | Free plan 49/month | Contact sales |
| Best for | Lead-generation businesses and agencies with 10k-plus monthly site visits that close sales by phone or CRM. | Online coaches, info-product and high-ticket sellers spending heavily on paid ads that need accurate sale-level tracking. | Shopify brands doing roughly $50k-$500k a month that want one dashboard for ad spend and orders. | B2B SaaS teams of 10-200 people running paid ads on Meta, Google and LinkedIn that need pipeline-level ROAS. | Shopify and DTC brands under 30,000 orders a month that want self-reported attribution next to ad-platform data. | B2B SaaS companies and agencies under 100 people that want attribution and product analytics in one tool. |
| Team size | 2–500 people | 2–500 people | 2–500 people | 2–500 people | 2–500 people | 2–500 people |
| Multi-touch attribution | Yes | Yes | Yes | Yes | Not listed | Yes |
| Ad platform connectors | Not listed | Not listed | Not listed | Yes | Not listed | Yes |
| Cross-channel dashboard | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| CRM revenue matching | Yes | Not listed | Not listed | Yes | Not listed | Not listed |
| UTM tracking | Yes | Not listed | Not listed | Not listed | Not listed | Not listed |
| ROAS and CAC reporting | Not listed | Not listed | Not listed | Yes | Not listed | Not listed |
| Visit | Visit | Visit | Visit | Visit | Visit | Visit |
Head to head
The alternatives
Marketing attribution Category leader
Triple Whale
Attribution and analytics for Shopify brands
Key features
- Multi-touch attribution
Marketing attribution Rising
Cometly
AI marketing attribution for B2B SaaS companies
Key features
- Multi-touch attribution
- Ad platform connectors
- CRM revenue matching
- ROAS and CAC reporting
Marketing attribution Rising
Fairing
Attribution surveys that ask customers how they found you
Marketing attribution Rising
Usermaven
AI marketing attribution for B2B SaaS and agencies
Key features
- Multi-touch attribution
- Ad platform connectors